Playtech, a B2B provider, is a global leader in online gaming software. Its expertise lies in its knowledge of online gaming and it has industry leading software across casino, bingo, poker and sports. Online operators consisting of prevalent online gaming and sports betting brands (Paddy Power, William Hill, Bet365, etc.) and land based companies, leverage their own expertise and brands with Playtech's products. Playtech is involved in the gaming machine market through its ownership of Videobet. Since May 2015, Playtech has also operated a financial trading business in TradeFX which has both a B2C (branded as markets.com) and B2B offering.