Milan-based Assist Digital acquired a majority stake in the Dutch digital marketing leader The Valley

Blacktrace has advised The Valley, Penfield Digital and Nominow CDP on the successful sale to Assist Digital, a Progressio SGR portfolio company, that has been advised by Fineurop Soditic.

The Valley
digital marketing
Netherlands, Italy

The Valley is an award-winning digital agency that combines branding, commerce and data to create best-in-class experiences for all touch points in the customer journey for large international brands. Penfield Digital is one of the fastest growing Salesforce powerhouses within the Benelux specialized in Salesforce Marketing Cloud. Nominow is a Customer Data Platform, collecting and combining customer data from online and offline touch points into a single customer view, enabling brands to have a relevant dialog with customers at any point in the customer journey.

Assist Digital is a pan-European provider of customer experience services and technologies that create meaningful connections between brands, customers, businesses and employees. Its 5.000 employees are located across offices in key markets as France, Germany, Italy and the UK.

The acquisition of The Valley Group allows Assist Digital to consolidate its positioning at a European level and in particular in the Netherlands, a strategic focus market where the company is already active as a service provider for some global clients and tech giants.

The transaction jointly carried out by World M&A Alliance member firms Fineurop Soditic and Blacktrace once again proves the success of cross-border M&A cooperation within the alliance.