Blumen, founded in Piacenza in 1980, is among the European leading players in the development, marketing and distribution of vegetable, flower and lawn seeds and garden products to retailers. The company’s products are mainly addressed to hobby gardeners and to semi-professional customers. Blumen employs around 70 people, and it is expected to generate 2012 sales of €30 million with an EBITDA of around €5 million.