Dada.net is a pioneer in the digital entertainment sector and ranks as one of the world market leaders in the mobile Value Added Services (“VAS”). The unique nature of the company’s services is the convergence of a wide number of applications and a rich library of content, from entertainment to social networking, music platform and online gaming, accessible via PC and mobile. The company has more than 5.8 million paying customers worldwide. In 2010, the overall revenue of Dada.net was €76 million with an EBITDA of around €10 million. The acquisition of Dada.net is fully in line with the strategic objectives of Buongiorno, aimed at growing the business through both market share in “traditional” B2C and B2B services, and through new service development, particularly in the smartphone and App Store sectors. The transaction is also in line with Dada's announced strategy to rationalize its asset portfolio.