Colours, Mangrove and Redhotminute merge backed by ABN AMRO Participaties

Digital agencies Colours, Mangrove and Redhotminute have merged and together form a new organization backed by ABN AMRO AMRO Participaties. The labels are brought together under the new umbrella ‘We Are You’ and will continue to operate independently.

Digital agency

Colours, a digital agency founded in 1997, has been serving Holland’s most recognizable organizations with improving their results by employing digital resources. About 100 employees are continuously realizing and optimizing digital user experience together with customers. Colours works for a.o. Eneco, Stedin, Schouten & Nelissen, De Goudse Verzekeringen and Vitens.

Redhotminute,, founded in 2001, employs 100 professionals that create, design and develop websites, apps and e-commerce platforms. From strategy to online marketing and managed hosting in platforms like Sitecore, Umbraco, OutSystems and Xamarin. Redhotminute works together with well-known customers like Efteling, Landal GreenParks, Kia, Toyota, Van Gansewinkel and Van der Valk Exclusief in order to realize the best possible user experience.

Mangrove was, just like Colours, founded in 1997. Nowadays, Mangrove is a leading player in the market, with customers like Unicef, the Dutch Heart Foundation, the Red Cross (internationally), KNMI, Utrecht University, TU Delft, Omron, Essent and Stayokay. Mangrove employs 35 digital professionals that are very strong in the creative and strategic area. They develop the best customer journeys, user experience and designs.

For more than 25 years, ABN AMRO Participaties has been providing equity funding to mid-sized, Dutch companies with a solid market position, clear growth potential and committed management. It provides equity tickets between €5 million and €30 million through investment funds from ABN-AMRO Bank and has already completed 50 successful transactions.