In 2015, the candy business of Nestlè recorded revenues of approximately €20 million. The deal will create technological, production and sales synergies for Fida, the sweets manufacturer established in 1973 and controlled by the Balconi family. The acquisition is in line with Fida’s strategy to widen its product portfolio and it will enable the company to strengthen its market position in Italy’s family candy market, where it currently controls around 3.5%, and abroad.
Fida acquired 6 Italian confectionery brands including Rossana candies from Nestlè
Company
Rossana
Transaction
Sector
Activity
Candies manufacturing
Date
Country
Italy - Switzerland