Flutter Entertainment has successfully completed the acquisition of Snaitech S.p.A., a leading omni-channel operator in Italy, for an enterprise value of €2.3 billion. This strategic move enhances Flutter's position in the Italian market, which is Europe's largest regulated market with substantial online growth potential. The acquisition is expected to increase Flutter’s market share in Italy to around 30% and leverage Snaitech's strong retail presence to capitalize on new customer acquisition opportunities. Flutter anticipates achieving cost synergies of at least €70 million within three years, along with revenue synergies from its advanced technologies. The financing for the acquisition was secured through a €2.5 billion bridge credit facility, expected to mature in April 2026. CEO Peter Jackson expressed enthusiasm about the integration of Snaitech into Flutter's portfolio, foreseeing significant growth opportunities. Further updates, including financial guidance, are set to be released on May 7, 2025
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