Greencore is one of the largest manufacturers of convenience food products in the UK. It holds market leadership in most of the categories of own-label products in which it has a presence. Key product areas include sandwiches, quiche, Italian ready meals and chilled sauces. Greencore's strategy entails optimising its position in the UK market by further expansion into new distribution channels and product range. Expansion outside the UK has included selective investment in the US through acquisition, notably Peacock in 2016, in addition to strong organic growth arising from demand from foodservice companies, like Starbucks, and also convenience stores such as 7-Eleven.