Contactlab is a primary player in Italy in cloud marketing services that owns a proprietary digital marketing platform based on Engagement Intelligence and serves approxiatmey 330 enterprise clients in various industries, among which Eataly, Scalo Milano, Christian Dior Couture, Patrizia Pepe, San Pellegrino, Stroili, Peuterey, Dsquared2, AIRC.

The client base – 85% of which is concentrated in Italy – is highly complementary with that of MailUp, which in turn is focused on the SMB (small-medium business) segment.

The Tech Division activity will be combined and coordinated with the MailUp business unit, while the digital services agency

(Agency Division), specializing in customer engagement will form a new Group unit. The latter will aggregate the professional services offer related to the whole Group customer engagement on various proprietary and non-proprietary platforms, as well as serving certain BEE internal activities currently appointed to foreign partners.

The investment allows Growens, a company admitted to trading on Euronext Growth Milan, to consolidate its leadership in the cloud marketing technologies field in Italy.

The acquisition is consistent with the Group’s development and consolidation strategy, in line with external growth drivers to diversify and increase the product offer.

The deal is expected to be completed by May 2022.