HgCapital acquires majority stake in Mobyt

Fineurop Soditic acted as financial adviser to the UK based private equity fund HgCapital in the acquisition of Mobyt, an Italian provider of Application-to-Person SMS services to enterprises.

Company
Mobyt
Transaction
Sector
Activity
Mobile marketing
Date
Country
Italy

HgCapital has acquired approximately 82% of Mobyt for €26.1 million from the previous shareholders who will partially reinvest in the company. HgCapital will launch a mandatory offer at €2.5 per share to purchase the remaining shares.

Mobyt S.p.A. operates as an SMS messaging service provider to companies in Italy, France, and the United States. It provides solutions for the sending and receipt of SMS messaging services and emailing to support marketing and advertising opportunities. The company was founded in 2002 and is based in Ferrara, Italy. As of November 9, 2016, Mobyt S.p.A. was taken private. Mobyt operates worldwide through offices in Italy and abroad and generated 2015 sales of over €25 million, with an EBITDA margin of approx. 14%.

HgCapital will support Mobyt grow internationally.