Meller is the undisputed leading digital native European DTC sunglasses brand redefining affordable fashion eyewear through bold design, rapid product development, and a unique creative identity. Founded in 2014 and headquartered in Barcelona, Meller has built a strong european presence by selling 96% of its products directly through its own e-commerce platform, with approximately 94% of revenue generated outside Spain. The company combines fast-fashion dynamics with performance-driven marketing to serve a loyal, trend-conscious customer base.

Lenskart is a tech-enabled eyewear company and India’s leading eyewear brand. Founded in 2010, the company has disrupted the category by combining high-fashion design, value-driven products, and a fully integrated omni-channel model. With over 30 million eyewear units delivered annually across India, Southeast Asia, the Middle East, and Japan, Lenskart operates more than 2,500 physical stores and mega-scale manufacturing facilities in India. Backed by global investors such as Softbank, Abu Dhabi Investment Authority and  Alphawave, the company has achieved over 50% revenue growth in FY24. Lenskart is preparing for an IPO at a multi-billion valuation, according to public sources.

With this transaction, Lenskart gains access to the European market through the acquisition of a leading player in online and retail sunglasses sales, while Meller benefits from Lenskart’s global scale and access to cutting-edge technologies. The combination creates a global eyewear group with strong complementary strengths across geographies, channels, and innovation capabilities