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Meller is the undisputed leading digital native European DTC sunglasses brand redefining affordable fashion eyewear through bold design, rapid product development, and a unique creative identity. Founded in 2014 and headquartered in Barcelona, Meller has built a strong european presence by selling 96% of its products directly through its own e-commerce platform, with approximately 94% of revenue generated outside Spain. The company combines fast-fashion dynamics with performance-driven marketing to serve a loyal, trend-conscious customer base.
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Lenskart is a tech-enabled eyewear company and India’s leading eyewear brand. Founded in 2010, the company has disrupted the category by combining high-fashion design, value-driven products, and a fully integrated omni-channel model. With over 30 million eyewear units delivered annually across India, Southeast Asia, the Middle East, and Japan, Lenskart operates more than 2,500 physical stores and mega-scale manufacturing facilities in India. Backed by global investors such as Softbank, Abu Dhabi Investment Authority and Alphawave, the company has achieved over 50% revenue growth in FY24. Lenskart is preparing for an IPO at a multi-billion valuation, according to public sources.
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With this transaction, Lenskart gains access to the European market through the acquisition of a leading player in online and retail sunglasses sales, while Meller benefits from Lenskart’s global scale and access to cutting-edge technologies. The combination creates a global eyewear group with strong complementary strengths across geographies, channels, and innovation capabilities
Meller sold to Lenskart
Company
MELLER
Transaction
Sector
Activity
DTC sunglasses brand redefining affordable fashion eyewear
Date
Country
Spain
