After Amazon, OTTO is the largest e-commerce and homeshopping organization in the world. The company’s 52.500 employees generate a turnover of €11.5 billion. This family business operates worldwide under different labels. OTTO was the first company to introduce telephone order in 1963 and went online in 1995. The company’s head office is located in Hamburg, Germany. OTTO is a market leader in the field of textiles. Moreover, the Otto group has expanded into real estate and financial services. SNT is one of the largest service providers in the Netherlands and Belgium in the field of multi-channel customer contacts. Founded in 1985, the company is also the country’s oldest contact center organization. OTTO’s strategy is to focus more on its core activities. This resulted in a decision to sell the customer care division.