Founded in 1995, GSG is a full-service research, public affairs, and communications agency, with strong relationships throughout the media, politics, and policy landscapes.
It employs more than 150 people in its 6 offices across the United States and posted 2021 sales of USD 54 million with a 50% yoy growth.
Joining SEC Newgate’s network of companies, located across continental Europe, the UK, Asia, Australia and Dubai, enables GSG the geographical reach and resources to expand its business outside the US.
Founded in 1989 and headquartered in Milan, SEC provides on a global scale data-driven, integrated services across communications, advocacy and research to corporates and institutions. It employs approximately 700 people across 5 continents, serving a large and diversified customer base, with multiple blue-chip global clients. SEC is ranked among the top 30 public relations firms globally.
The agreement follows SEC Newgate's "Transformational project" with the entry of the pan-European private equity fund Three Hills Capital Partners (THCP) entered as a minority shareholder in recent months.
THCP will support the Group's geographic and business expansion starting from the USA, where GSG will be the flagship agency of the SEC Newgate group.
The deal gives SEC Newgate a significant presence in the U.S. and allows the Group to exploit further international business opportunities in the U.S.A.