The project begins with the acquisition of 21 gyms from the Orange and Egosistema groups and aims to consolidate the highly fragmented fitness club market in Italy.
With 10 gyms and over 45,000 members, Orange is the leading fitness club in Turin, offering a flexible subscription model that perfectly meets the needs of workers, students, and residents.
Egosistema, with 11 fitness centers and 26,000 members in major cities like Rome, Milan, and Bologna, has a diversified approach, ranging from the mid-market Palestre Italiane brand to the premium Prime luxury brand.
Gym Nation Italia aims to play a key role in the Italian fitness market by leveraging economies of scale, improving operational efficiency, and expanding its geographic presence through strategic acquisitions and new openings.
The deal was supported by Banco BPM, Illimity Bank, Banca Ifis, Banca Popolare di Sondrio, Sella and Banca del Fucino.