Demenego is a leading Italian eyewear operator established near Belluno in 1960. 

It is a specialised retailer of eyewear products, glasses and sunglasses, ophthalmic and contact lenses as well as eyewear accessories.

In 2019, it posted revenues of around Euro 23 million and EBITDA of Euro 6 million.

Demenego employs approximately 120 people and operates through a network of 16 stores located in North Eastern Italy and an online store and it has a customer base of around 350,000 people.

The deal will allow Demenego to further grow consolidating the current store network and creating new stores in other Italian regions.